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DDW Talks: Interactive Experiences

— Dutch Design Week 2022

Find out how innovative new design and manufacturing techniques are driving trends for experience-based artworks, from lighting displays to festival installations.

As digital technologies advance, design experimentation in the arts advances on a big scale. In DDW Talks: Interactive Experiences, STRP, Disegno and Dutch Design Week (DDW) investigate how innovative new design and manufacturing techniques are driving trends for experience-based artworks. Amongst others, artist duo Cream on Chrome will be sharing their experiences with designing their installation Environmentalist Stock Exchange - seen at STRP Festival 2022.

Moderator: Oli Stratford | Editor-in-Chief at Disegno

Gabriel A. Maher | Designer
Cream on Chrome | Design Studio
Tamara Shogaolu | Ado Ato Pictures
Nadine Roestenburg | Programme Manager STRP

Programme Thursday 27 October:
09:00 | Doors open at Fifth, The Stage (NRE Terrein, Gasfabriek 5, Eindhoven)
09:30 | Start DDW Talk
11:30 | Stay for coffee, tea and a light lunch at Fifth
12:30 | End programme

Good to know:

- The DDW Talks include coffee, tea and a croissant during the break and a light lunch
- The programme will be spoken in English


STRP explores the relationship between art, technology, and major societal issues with the general public, artists, designers, media makers, and thinkers. The Eindhoven-based organisation starts a dialogue about speculative future scenarios with various events throughout the year and an annual festival in the spring.

Disegno is an international journal dedicated to long-form writing and photography around design. The journal covers all design fields, exploring the political, social, environmental and industrial impact of the discipline. It is published quarterly.

Cream on Chrome © Boudewijn Bollmann

Cream on Chrome

Design duo Cream on Chrome consists of Jonas Althaus and Martina Huynh. By designing multimedia spaces and interactive experiences, the research and experience designers seek to involve people into pressing questions of our times. Putting the focus of their work on interaction, they manage to make new perspectives in economy, news media, and techno-ecologies feel light-hearted and intuitive to explore. In 2019 the studio was awarded a Talent Development Grant by the creative industries fund NL and in 2021 they won the STRP Award for Creative Technology (ACT). Althaus & Huynh both graduated from the Design Academy Eindhoven and work and live in Rotterdam (NL).

Gabriel A. Maher

Gabriel A. Mayer

Gabriel A. Mayer is a designer currently living and working in the Netherlands. Their work centres on critical and analytical approaches to design-led and artistic research. A central tenet of this practice is to consider the effects of design and the act of designing on the shaping of our bodies, political subjectivities, and identities—this approach prefaces (self)positioning, (self)critique, and cycles of accountability. They seek to create spaces of questioning and doubt towards dominant narratives and paradigms active within design, education, and industry practices.

Tamara Shogaolu

Tamara Shogaolu

Tamara Shogaolu is an interdisciplinary artist, filmmaker, and technologist. She is the leader of Ado Ato Pictures, an award winning studio that creates multidimensional stories that transform our world—through film, animation, TV, and immersive technologies. In ancient Yoruba folktales, there is particular wonder around “Ado Ato,” or containers of magical spells.

Nadine Roestenburg

Nadine Roestenburg investigates the impact of digital technology and the internet on art, culture and society. She works for STRP, a cultural art and technology organisation in Eindhoven as co-curator of exhibitions and programme manager STRP Scenarios: an ongoing series of public lectures focusing on the ethics of technology and its impact on individuals and society. Furthermore, she works as a lecturer-researcher for ArtCoDe, Fontys University for the Arts.

How to get there?

Fifth NRE
Gasfabriek, Villapark, Tongelre 5
5613 CP Eindhoven